Hiring an advertising agency can sometimes be a challenging process; especially if you’re what most would call a “hands-on” business owner, those that like to get down and dirty in all aspects of the business.
Below is a quick list of 10 reasons why YOU should (or shouldn’t) consider an advertising agency in 2021!
- Trim the fat on your marketing budget
This applies to business owners that have multiple vendors managing different aspects of your marketing budget. By consolidating to one agency, you eliminate unnecessary fees and commissions being paid out to multiple entities. 2020 put a burden on many businesses with unforeseen costs… hiring an advertising agency may help alleviate some of that!
- Gain a fresh perspective on your business
It’s hard to detach from something you are intimately invested in. This usually leads to biased perspectives on internal business decisions without someone playing yin to your yang. With an experienced advertising agency by your side, you will have a fresh new perspective on your business that may uncover areas of improvement within your internal processes that went by undetected in the past.
- Gain an objective perspective on your marketing budget
Similar to the previous point, it’s hard to make unbiased decisions without an unbiased perspective to balance your point of view. When it comes to where you should spend your ad dollars, looking to media reps for an unbiased perspective is usually going to get you burnt. A sales rep for a TV/radio station (or any other media outlet) is working for a commission. Moving your dollars away from their media outlet will directly impact their sales, regardless of whether or not that is the best decision for your business. Working with a full-service advertising agency gives you the benefit of working with a team of experts that are truly invested in what’s best for your business… we don’t make any more or any less regardless of where you choose to spend your money! Our success is 100% reliant on the success of your business.
- Grow your business with less hiring
Most people don’t realize this without doing the math on their end but hiring an advertising agency can actually prove to be a more cost-efficient option than bringing your marketing in-house. With us, for example, you gain access to a team of over 40 well-seasoned marketing experts, along with a dedicated leadership team behind your account management, for less than what it would take to hire a six-figure in-house marketing director (or marketing department as a whole).
- Focus on being a business owner, not a marketing director
This one goes without saying… our most successful clients understand what’s important and take time to work with their agency, but DO NOT make it their job to micro manage every minute detail that goes behind their marketing. There are only 24 hours in the day and your advertising agency is not here to run your business for you… their main goal should be to drive qualified leads to your doors/website. YOU need to take the initiative to run your business… no one else can do that for you! By hiring the right agency, you’ll find more time to do what’s important and less time on minutia.
- Increase measurability from your ad dollars
The magic question everyone asks when it comes to advertising – How can I tell if it’s working? Increased measurability that shows you the metrics that actually matter (not just clicks and impressions) is a start. Part of this increased measurability is to answer the basic questions of any investigative scenario… WHO? WHAT? WHEN? WHERE? WHY? With an emphasis on the why… It’s not just about measuring what went right and what went wrong, it’s about figuring out why the consumer reacted the way they did with your ad, whether for good or for bad.
- Tell your story
Too many businesses fail to grow from mediocrity because they have a lack of identity. You can have the best sales team, most competitive prices and highest quality inventory…. None of that matters if you don’t have a story. Not everyone needs an emotionally charged tale of “zero to hero” either… even if your story is purely transactional, it deserves to be told!
Your story is the only aspect of your business that cannot be taken from you. It is what creates separation from your competition.
- Gain a competitive advantage in your market(s)
Many agencies now have the ability to look at industry-specific competitive data and use that information as a key factor in their decision-making process. Most business owners don’t have this level of information on-hand or in-house… which immediately puts them at a disadvantage over those that do.
- Get access to marketing experts
This is 100% dependent on the whether or not you have chosen to partner with a reputable agency with proven success. We always encourage potential agency partners and customers to speak with some of the people we currently work with… our goal is to let our work do the selling.
It’s plain and simple – we are here to do two things; listen and execute…. the work sells itself.
10. Increase your sales and market share!
This is a given… if you want to increase your sales and market share, choosing the right advertising agency to manage your marketing should be one of your first steps! Keep in mind – an agency will only work for you if you’ve already taken the necessary steps as a business owner to ensure A) your sales process is solid, B) your organizational structure is strong, and C) your culture is one that promotes both personal and professional growth. If those three things are in place, partner a trusted advertising agency and see your sales and market share grow for years to come!
The Bottom Line:
Finding the right agency can be hard, but we want to make it easy! We do not want to just be the agency that does your advertising, we want to partner with you to help your business grow and prosper in 2021. If your do not have an agency or the one you have is just not the right fit, give us a call and we will tell you why we are YOUR agency!
Gus Garcia – Director of Business Development – E: gus@bottomlineblack.com | P: (561) 791-6295