How to Enhance Your Halloween Mood
I love October and am a big fan of “spooky season” in general. All month, my wife and I fill our schedules with haunted houses, corn mazes, pumpkin patches, horror movies, parties etc…
Path to Traditional Media – It’s Been a Journey
Instead of having you learn about your path to understanding traditional media, I want to talk about what drew me down my own path into traditional media.
Why Choose Bottom Line Marketing?
There has been one constant that I've observed in my career working in marketing: there are a huge number of talented people in the marketing world, but many of them would prefer to sell you a service that maximizes profits for them rather than doing what is right for your business.
Infusing Flavor into Copywriting
If you’re anything like me, you love to binge-watch Food Network while munching on takeout. While these shows have attempted to teach me the importance of seasoning every ingredient, I’ve learned far more about adding punches of flavor to my writing.