Buck up Buttercup: It’s time to survive on the trail!
Remember the Oregon Trail game you played in elementary school? You’d come around the corner, get cholera, and have to go back. Translation to 2020: Whoops you got Covid, start over. Your sister would get bitten by a snake and require medical attention. Translation to 2020: Protestors vandalized, looted and robbed your store, better luck […]
Time to Get Out of Your Comfort Zone with New Digital Opportunities!
Wow, how much the last few months have been a whirlwind! It’s pushed us out of our comfort zones and has made us adjust our lives and our businesses. We have had to look for new strategies to adapt to the new normal. Change is scary, but change is also good! It opens the door […]
The Power of Positivity
When I first started my career in digital marketing, I didn’t know what a Google ad was. I didn’t know how to read Google Analytics. I barely knew how to log into my email correctly. However, the one thing I did know was that in order to get through my first few years as a […]
More Than Just The Bottom Line
After finishing up my second summer internship working in media and advertising, I was confident that I wanted to continue to work with agencies in some type of creative marketing role. Upon arriving back to the University of Colorado at Boulder to finish my final year of undergraduate studies, I decided to look for internships […]
Our long-lost friend: Nuance
We are truly living in some polarizing times. Some days it feels like as a society, we can’t agree on anything… but within those times, we have moments where we feel stronger than ever. We are riding a constant wave and for most, an emotional rollercoaster. One thing is for certain, though – we will […]
My First Year at BLM
*Phone Rings* “Thank you for calling Bottom Line Marketing, how may I help you?” “Hey, can I talk to Kendall?” “May I ask who’s calling?” “It’s Jackie!” “Can I ask what this is in reference to?” “My name is Jackie…I’m one of the partners of the company…” Definitely not the best start to your first […]
It’s Not My Dad Bod…It’s My Father Figure!
Finally, it’s Father’s Day! The one day us dads get to do the things we like with family and finally “get some gosh darn respect around here!” As the oldest child of four, I always knew I wanted to be a dad. My youngest sister was born 10 years after me, so I was prepared […]
Basketball & Advertising
Why do I relate our business so much to basketball during the day? Well, one I love it. Which is probably why my wife assigned me this topic. I like to keep things simple and I think on some level a lot of people can relate to basketball, but most importantly I think the two […]
The Age of the Nano Influencer
“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of Advertising.” – Mark Zuckerburg I’m sure we have all heard someone say something similar to this about word of mouth and it […]