Whoever told you that animation in the marketing world is dead, THEY’RE WRONG! Also, probably no one told you that. Regardless, animation has a key role in capturing the attention of any human scrolling, watching. Or passing by advertisements. According to The Telegraph News and Science, humans have the attention span of 8 seconds, “Do I continue to invest in what I’m looking at or do I move on to the next thing?” Without getting into the psychology behind humans and what naturally grabs attention, I will explain, however, one ever-changing tool in the marketing jungle we at Bottom Line strive to conquer.
As a graphic designer in this modern age, it is a constant challenge to create an eye-catching, powerful design while maintaining the purpose and message intended. There is some wisdom behind the “less is more” technique, but how much is too much and how little is not enough? Animation helps to keep a balance between the two. Conveying a message using multiple slides, images, colors, and text is a game changer when getting the clients information out to the world. It allows multiple canvases to design on instead of one stagnant box. Below are some of the ways I use animation to keep a viewer interested and start the process of getting from “ad” to the “buy”.
Whether it’s subtle or loud, having motion as an instrument for transitions is an effective way to flow messages/sales/call-to-actions and keep them intriguing. Not trying to sound like we’re fishing here, but motion helps lure eyes and make a splash on calm, static web pages or news feeds to help wave attention its way. (Well, maybe I was). For us, motion has uses in television, social media, emails, mobile ads, and whatever else is next with the technology to come. Now that you’ve been warned, be on the lookout!
