The holidays are approaching quickly this year, and companies around the world are creating video advertisements to boost sales. A great holiday commercial usually consists of several factors, but relatability seems to be one that stands out to me.
Before creating a commercial this holiday season, form a branding strategy that allows the company to shine. Audiences love being able to relate and connect to holiday commercials, so it’s smart to use common and relatable holiday themes. The video content should include commonalities, like family, togetherness, food, quality time, well-known holiday songs, and recognizable holiday imagery.
A holiday ad is most effective if it can evoke an emotional reaction. Whether that reaction is a warm feeling of nostalgia, laughing, or crying. The ad should simultaneously communicate something about the brand’s values while evoking emotion. This is what makes certain holiday ads memorable and successful. Such as, an ad that captures or conveys the “true meaning” of Christmas in conjunction with the company voice and identity. These types of ads are the best at communicating the spirit of the company. Which helps to target the audience they want to reach. So, if you want to have an effective ad this holiday season make sure to include these tips on relatability!