New Digital Products Coming to BLM in 2020

December 13, 2019

The digital advertising world is ever changing. We make it a focus to always push ourselves to the next level each year by providing a combination of “tried and true,” as well as “progressive” strategies to leverage the highest level of performance for our clients.

In 2020, Bottom Line is first and foremost continuing to sharpen the blade when it comes to mastering what we know works. From SEM to behavioral display targeting, product listing ads, OTT and more…. we continue to evolve within the services we know work.

We are also shifting our attention to a more granular form of 1:1 targeting, what you may have heard as an omnichannel approach. In its simplest definition, omnichannel marketing provides a consumer with an integrated experience and more uniformed advertising.

There are some key differences between multichannel and omnichannel approaches to marketing. The multichannel approach merely aims to get the word out via the maximum possible number of channels. Multichannel marketing is about casting the widest net to get the most customer engagements; the more the merrier.

Conversely, the omnichannel approach inter-relates every channel to engage with customers as a holistic whole, to ensure they are having a wonderful overall experience with the brand throughout each and every channel. The focus is on building a stronger relationship between consumers and the brand.

With that said, cheers to everyone this holiday season. We appreciate all our clients for taking this journey with us and look forward to an even more fruitful 2020!