Lake Giles

Lake Giles

Director Of Web Strategy And SEO

Most maniacal laugh

Nickname: Loki

Why did you join the BLM crew? What drew you to the business?

I've known the team at BLM for several years via mutual clients and referrals, and have always loved the people I worked with there. When it was time to make a change in my career, they were the first place I thought of. Lucky for me they wanted to work together too! Ultimately it was the people that drew me to the business- if you like and respect who you work with then each day is great.

What is your favorite part of coming to BLM everyday?

I'm excited to learn new things and help our clients grow their business. Marketing is constantly evolving, so there is always something new to consider and explore. Being able to share that with a great team and utilize that for great clients is a joy.

What do you most enjoy about being on the BLM team?

I love the encouragement and positivity of the team, and the desire to help our clients. In the end if you do right by your team and your customers then happiness and profits will follow.

Who would you cast to play you in a movie about your life? What genre would it be?

Paul Rudd's my guy, and obviously it would be a comedy. I connect quite a bit with his personality: his ability to work his way through problems with friendliness and humility. Be a good person and keep your eyes open for opportunities to help others, and good things will follow. That's me to a T, and that seems very Paul Rudd'ish.

If you could have any superpower, what would it be? Why?

Super intelligence would be great. I would use it to solve the world's problems: hunger, pollution, conflict between nations; everything. That would be the dream: to really make a difference.

What word would you add to the dictionary? What does it mean?

I adore the Japanese phrase "Ichigo, ichie", which we sorely need in the English dictionary. It translates as "once, a meeting", and it means that each meeting, each moment, is unique and cannot be replicated in the same way again. Each moment should be treasured, and understanding Ichigo, ichie can help you to focus and live in the moment rather than constantly thinking about "what is next?".

What was your favorite cartoon growing up?

Simpsons! I could probably quote anything from the first 4 or 5 seasons.

How do they get the deer to cross at that yellow road sign?

I'm a numbers guy: they probably place those wherever the most car collisions occur with deer. Fish and Game also probably knows where the deer hang out the most and can advise with their placement as well. I love measurable data, which likely sounds weird. But it's useful!

What did you want to be when you grew up?

My dream was to backpack across the world and be a monk, fasting in beautiful places and being one with the land. Wandering forever.

Where can we find you when you aren’t at BLM?

Spending a lot of time outdoors with my wife and two children hiking, biking, or running. Or if the weather is bad, then reading books and playing board games.

You're stuck in the woods for three days, do you survive?

Definitely! I love the outdoors and the woods. I'd find my way back home and then plan my next trip back into the wilderness.

If you weren’t working for BLM, what would you be doing?

Hike the Pacific Crest Trail! I plan to make that happen when my kids are a bit bigger and I can take 5 months off to make the hike.