Pros & Cons: My First Month at Bottom Line

October 12, 2018

Most times I am faced with an important decision, I write out a good old pros and cons list for the answer.

My journey that led to my first month at Bottom Line Marketing started with just that. An OG pros and cons list. So, here we are, the pros outweighed the cons. PROS: There are really nice people here, a ton of millenials to show me the new, cool way to do things (I identify as an Xennial haha) and fresh, good coffee all of the darn time. There are cold cans of la croix (always subtle sounds of grapefruits and limes whispering to me from the other room) and a new “lunch bunch” that starts talking about what we are going to eat for lunch at 9:30am. I love food, and very cold or very hot drinks… so, so far so good. CONS: Leaving a really good job that I loved and where I was comfortable in my own skin. Leaving my original “lunch bunch” who have become my nearest and dearest friends. And, change. Change is scary.

On a slightly more serious note, the pros are big here at Bottom Line Marketing. This is a place where you move fast and you work hard. You’ll be left behind if you’re sitting around writing out pros and cons lists all day. Our clients are our top priority, and we work endless hours to make sure we are doing right by them. We are full service and do it all with a smile. It’s refreshing to be a part of a culture that will stop at nothing until we get it just right for our clients. I have already learned so much here in the very fast month that has just flown by. Not only about the advertising agency world, but I’ve learned that anywhere you go, or any change you make, you will find your new comfort. You will reach new people in your life, and learn from them.

Reach is a big thing we talk about in media. Who are we reaching? When are we reaching them? Why are they the best people to reach? The world of advertising is a place of constant change; having to constantly adapt. Just like those adidas superstars on every person’s feet under the age of 20 creeping back in from the 90s… Billboards (OOH) are making a big comeback because of technology. Spending on OOH advertising is expected to reach $7.4 billion this year, up 3% from 2017 (Magna). We are so focused on targeting specific demos, that we sometimes forget about overall reach. With OOH, the waste will probably start to diminish because of what technology is bringing to the table like facial recognition, artificial intelligence, location data etc. Maybe sometimes, reaching people outside of a specific target demo is not always waste. It is how you create brand awareness and start conversations. Is “overtargeting” a thing? Is the la croix lawsuit really a thing? Is an Xennial a thing?

We want to start conversations with you about your brand awareness. We want to hear about your pros and cons, and see how we can help grow your business. I’ve only been here a month, but I promise, there are a bunch of smart people who work here, that have been here much longer. The world of advertising is ever changing, but we aren’t scared. We will keep up for you, and hold your hand along the way.

Why Bottom Line?
I manage the Traditional Media department here, and if you feel like you need a “change” or you’re not getting the best bang for your buck for your media plan, call us. We would love to talk to you.