SEM Tips for Retailers that Drive Traffic

July 12, 2019

Establishing an online presence as a retailer can be a journey, but a fun one! Lots of research is required for this, but we are here to help you with that!

There are different avenues to accomplish an online presence for your business, but the one that we are going to discuss right now is Search Engine Marketing (SEM).

If you are a retailer selling a specific product, you want your company to be the first to show when a consumer is searching for your product. If you don’t show up within the first three ads, that’s a hot lead out the window. however, it takes more than just wanting to appear in the first position; it takes work.

One of the first steps is making sure that you are a successful, user friendly, e-commerce website. To put this into perspective, your website is your car. It requires maintenance, oil changes, gas, cleaning here and there, the list goes on. This is the same with your website. A few of the maintenance steps that you need to take with your website is making sure it’s mobile friendly, easy to navigate for users and that your products are updated frequently. The last thing that you would want to happen is someone to view a product on your site only to find it is unavailable. That’s another hot lead out the window.

Another major tip is not only making sure your site is updated and user friendly, but making sure that people are able to find it both paid and organically. This requires updates on the back end of the website, as well as across listings on other sites. This is also known as Search Engine Optimization (SEO).

SEM & SEO work hand in hand, like peanut butter and jelly. In order for both to be successful, you need to have a strong strategy for each that work off each other. For example, implementing researched keywords into both strategies that are relevant to your specific product and what users are searching for will allow you to show up first both paid and organically.

Google also looks at a number of things to determine whether or not to show your ad to hot leads that are interested in your product. One of those things is matching the keywords you are bidding on with your ad copy on your website and your ad copy in your google ads. It is important to have these keywords spread out amongst all these avenues. This will allow google to classify your ad as “relevant”.

Bottomline is, you want to show up FIRST above all competitors when a consumer is searching for your product. These tips will help you accomplish your goal!