Spring Cleaning Your Social Page

April 6, 2022

Spring Cleaning Your Social Page

Spring has sprung! Along with warmer temperatures, spring showers, and blooming flowers, your social media is ready for a fresh look fit for the season. Check out our tips from Bottom Line Marketing below to help your feed blossom.


The secret to Instagram lies in reels. Did you know that reels outperform regular video content by 22%? The key to a successful reel is simpler than you think. Combine a trending sound with thoughtful transitions, and BOOM! You’ve got a reel that’s ready to go viral. Need some inspiration? Simply explore the reel tab on your feed to see what’s trending.


This may seem simple, but achieving a cohesive, purposeful feed requires more effort than you may think. Keep in mind posting patterns, fonts, colors and more. Plan out your feed at minimum one month in advance to ensure east post fits within your feed aesthetic. After only 9 posts you’ll be able to turn a hectic and unplanned profile into a cohesive masterpiece.


The secret to giving your customers a real life look into your business? Stories! They are only live for 24 hours, and give you an organic way to create conversations with customers online. Ask questions, use polls, music and more to create a story that is undeniably you. Watch and monitor your interactions to see your views skyrocket. Then, once you have the perfect story, don’t forget to save it to your highlights so your customers can watch it over and over again.

Remember, Spring cleaning isn’t just for your home, it’s for your feed! Follow the steps above to increase your engagement, following, and content.