You Are In Charge…of You!
Be proud and share who you are! Staying dedicated to who you are and communicating that effectively, internally and externally, is crucial to connecting and growing your business.
WARNING: This is a Real and Raw Mile High Ry-Guy Write-Up!
By Ryan Devers Like a lot of things lately, l have changed this 3-month-scheduled blog topic more than once in the last couple weeks. In fact, I almost made this a Video Blog (the scientific term for the millennial slang term, “vlog”). I thought it would be the best way to make this real. Then, […]
Blurred Lines: Promotional Advertising Isn’t Always the Answer
by Rachel Fisher In the production department we see lots of promotions, LOTS! And why wouldn’t we? We’re constantly building campaigns to help our clients advertise new inventory, push out old inventory, highlight their customer services, financing options, their favorite colors, what they had for lunch, EVERYTHING! But! Sometimes promotional advertising isn’t always the answer. […]
Brand Building: Standing Out in the Age of Multi-Media
BY KATIE STELMASZEK I have been the Creative Director at Bottom Line Marketing for the last 9 years. I enjoy helping our customers build their brands and design their ads. I have bachelor’s degree in Media Production and Communication from Northern Michigan University. At Bottom Line Marketing, we believe that you should be more […]
Digital Trends to Look Out for in 2020 by Gus Garcia
The digital landscape is everchanging with constant updates to established technology and access to new cutting-edge technology. The digital team at Bottom Line works hard at making sure we master both within the context of each individual campaign we run. Here are some interesting new digital advertising trends to look out for in 2020! […]
New Social Media Trends by Victoria Baetzel
Can you believe we are already almost at the closing of February 2020? I feel like the year has just begun, yet so much has already happened and with every new year, I feel I must learn from the last year and grow. I would like to introduce myself, I am the Social Media Manager […]
Don’t Over-Think Your Advertising. by Tammy Benda
Don’t over-think your advertising. Make a plan. Stick with it! Looking back on Bottom Line Marketing’s early years – and even just as far back as ten years ago, some of our most effective media plans usually included: Television – Broadcast or cable Radio – Mostly just the FM dial Billboard – vinyl or poster […]
Where Were You When? by Jackie Brooks
Where Were You When? 9/11 Senior in high school, Mr. Wilson’s Government class. 2nd row, 2nd seat from right. I vividly remember our small-town teacher knowing exactly what had happened. “Terrorism” was not a word I had yet come to know in my youth. Fast forward to this past Sunday. A Facebook post announcing the […]
Champions & Winners: Kendall Kennedy
Bottom Line Marketing is not really in the business of sales, I mean, I guess we are. We get new clients by pitching creative and proposing why we’re better than the other guys, but we really don’t have a sales-driven business model. Sure, we ask for the business and put our heads down and work […]