Blog Posts

Don’t Over-Think Your Advertising. by Tammy Benda

Don’t over-think your advertising. Make a plan. Stick with it! Looking back on Bottom Line Marketing’s early years – and even just as far back as ten years ago, some of our most effective media plans usually included: Television – Broadcast or cable Radio – Mostly just the FM dial Billboard – vinyl or poster […]

Where Were You When? by Jackie Brooks

Where Were You When? 9/11 Senior in high school, Mr. Wilson’s Government class. 2nd row, 2nd seat from right. I vividly remember our small-town teacher knowing exactly what had happened. “Terrorism” was not a word I had yet come to know in my youth. Fast forward to this past Sunday. A Facebook post announcing the […]

Champions & Winners: Kendall Kennedy

Bottom Line Marketing is not really in the business of sales, I mean, I guess we are. We get new clients by pitching creative and proposing why we’re better than the other guys, but we really don’t have a sales-driven business model. Sure, we ask for the business and put our heads down and work […]

A Copywriter’s Paradise

Howdy! My name is Bo. I’m the new guy here at Bottom Line Marketing. For many a moon, I’ve peddled my prose in this strange and wonderful advertising landscape. I’ve written for health & wellness companies, retail giants, fitness companies, grocery stores, weight loss companies, mom & pop shops and beyond… What keeps me coming […]