Blog Posts
Don’t Over-Think Your Advertising. by Tammy Benda
Don’t over-think your advertising. Make a plan. Stick with it! Looking back on Bottom Line Marketing’s early years – and even just as far back as ten years ago, some of our most effective media plans usually included: Television – Broadcast or cable Radio – Mostly just the FM dial Billboard – vinyl or poster […]
Where Were You When? by Jackie Brooks
Where Were You When? 9/11 Senior in high school, Mr. Wilson’s Government class. 2nd row, 2nd seat from right. I vividly remember our small-town teacher knowing exactly what had happened. “Terrorism” was not a word I had yet come to know in my youth. Fast forward to this past Sunday. A Facebook post announcing the […]
Champions & Winners: Kendall Kennedy
Bottom Line Marketing is not really in the business of sales, I mean, I guess we are. We get new clients by pitching creative and proposing why we’re better than the other guys, but we really don’t have a sales-driven business model. Sure, we ask for the business and put our heads down and work […]
A Copywriter’s Paradise
Howdy! My name is Bo. I’m the new guy here at Bottom Line Marketing. For many a moon, I’ve peddled my prose in this strange and wonderful advertising landscape. I’ve written for health & wellness companies, retail giants, fitness companies, grocery stores, weight loss companies, mom & pop shops and beyond… What keeps me coming […]
Bekstar, the OG Bottom Liner
This month marks my 15th year at Bottom Line Marketing (yes, I was a child prodigy and started working at the tender age of 12, LOL!) Since I am the “original” Bottom Liner I was asked to write this blog about how the company has evolved over the last 15 years! So here it is! […]
The Beauty of our Beginning at BLM.
A New Year brings new beginnings and reminds us at Bottom Line Marketing of where we came from. Many people don’t know that BLM started in the UP of Michigan. What’s the UP? No, it’s not the Union Pacific, and we aren’t talking about a charming Disney film about a house that floats with balloons. […]