Don’t Over-Think Your Advertising. by Tammy Benda
Don’t over-think your advertising. Make a plan. Stick with it! Looking back on Bottom Line Marketing’s early years – and even just as far back as ten years ago, some of our most effective media plans usually included: Television – Broadcast or cable Radio – Mostly just the FM dial Billboard – vinyl or poster […]
Where Were You When? by Jackie Brooks
Where Were You When? 9/11 Senior in high school, Mr. Wilson’s Government class. 2nd row, 2nd seat from right. I vividly remember our small-town teacher knowing exactly what had happened. “Terrorism” was not a word I had yet come to know in my youth. Fast forward to this past Sunday. A Facebook post announcing the […]
Champions & Winners: Kendall Kennedy
Bottom Line Marketing is not really in the business of sales, I mean, I guess we are. We get new clients by pitching creative and proposing why we’re better than the other guys, but we really don’t have a sales-driven business model. Sure, we ask for the business and put our heads down and work […]
Planning 2017 in Onesies
The Florida office dragged their feet leaving their beautiful 80° weather and met the mountains with wonderment and a pair of flip-flops. The Michigan office battled the road and Chris’ sing-a-longs, as they drove to the land of cheese to catch their flight. Texas led her one-woman wolf pack through the treacherous bowels of the Denver airport, anxious to breathe the mountain air. While Minneapolis joined forces with the Denver office to combat the perilous journey of Costco; which resembled a Mario Kart version of the Price Is Right. Traveling from five different areas, we made our way to the impressive mountains of Wolcott, Colorado and settled into 4 Eagles Ranch.