You’re Doing it Wrong (Email Marketing that is!)

March 25, 2021

You’re Doing it Wrong (Email Marketing that is!)

We have all received an email that we have immediately deleted, marked as spam, or flat out ignored. But, how does one break through the noise and capture the attention of potential customers? Email marketing is not a game of chance. A good ROI involves putting the right systems and structures in place.

First Impressions

Success starts with a strong subject line. This is how you captivate your subscriber’s attention right off the bat. About ⅓ of subscribers open emails based on the subject line solely. That means the selection and amount of words can make all the difference. Aim for 17-24 characters. You can even pop in an emoji to add flair and boost your open rate up 57%. Never use all caps, as this can trigger spam filters. Title case works best.

Opt-In Opportunities

Never buy a list of emails. These will hinder your campaign and reputation. Not to mention, purchasing emails violates GDRP (General Data Protection Regulation) since you don’t receive explicit consent. If people don’t want your emails they will flag or report them as spam. Exceeding a certain level of spam complaints will trigger spam filters and hinder your reputation.

Do it the right way and make it easy for people to opt into your emails. By posting sign-up forms on your website and in-person events, you reach an audience that wants to hear from you. They want to be notified when you hold events, run promotions, release new products and much more. This creates a big opportunity to market your products and services to people who want them.

Killer Content

As a rule of thumb, sentences should be kept below 25 words and paragraphs under three sentences. Get to the point. Everyone is busy, and their inboxes are already full. Every word and sentence in your email should serve a clear purpose. If it doesn’t, it gets cut. This is also why it’s essential to have a clear call to action in a visible location. It’s also important to incorporate key branding elements with an eye-catching design. That’s one of the many powers of our incredible graphic design team.

Mobile Optimization

Over 50% of emails are opened on mobile devices. With this many people checking emails from their smartphones and tablets, it’s essential that your emails are mobile-friendly. By taking the extra steps of utilizing live text and testing emails through your smartphone, you can ensure that your emails display well on both mobile and desktop devices.

Hitting Send

There isn’t a significant difference between what weekday is best for sending out campaigns. However, Tuesday is always my go-to day, as it has the highest open and click-through-rate. Weekends are shown to have the lowest open rates and should be avoided.

The Bottom Line

Did you know that for every $1 you spend, you can earn $44 with email marketing? That’s a 4400% ROI! When it’s done right, email marketing is a cost-effective way to drive more business. That’s why we throw it into the mix for our clients. When you succeed, we succeed!