Do you want to increase website visits, social media followers, and sales? What if I told you it was as easy as sending an email? You’d probably laugh at me (or type “haha” into your email and hit send) but take a minute and listen to this.
Emailing is something that we do so often, that most of the time we forget about the power it has. Did you know that 55% of Americans will check their email in the first hour of waking up in the morning? This window of time is where your business can not only build a personal and professional relationship with your customers but also close a sale without opening your store. Not to mention that according to a study conducted by Adobe in 2019, Americans check their email on average 5 hours a day. So, how can you take something that you use every day and turn it into a tool that grows your business? Let’s talk about the benefits of Email Marketing.
It may come as a surprise, but email is almost 40 times more effective than Facebook, and Twitter combined in helping businesses acquire new customers. Think about the benefit you have when you utilize both email and social marketing. One of the biggest benefits of email marketing is the ability to personalize your message. It is possible to target your customers based on purchase history, wish lists, and even important dates in their life, like anniversaries or birthdays. Utilizing this platform to create personalized content for your customers will not only increase your opening rates and therefore increase your click rates, but it will also build a relationship with your customer that is more personal. Speaking about opening rates and click rates, the metrics for email marketing allows you to see what content performs well, what days and times are best to send emails, and make adjustments to utilize the platform in the best possible way.
Rather than calling your customer, emailing is the most direct way to get your event, sale, or product in front of your intended audience. Once you are given permission to email a customer or potential customer, the possibilities are endless. You now have a direct line into your customer’s phone or computer. A huge benefit, that a lot of business owners fail to realize, is that you actually own your company’s email lists. Unlike social media platforms, you are not relying on a computer algorithm to get your content in front of your customers. Instead, you are using a tool that you have organically grown over time to directly reach your intended audience. You can achieve sales that may have not happened had the customer not been directly fed your company’s content.
Having a strong email marketing campaign in place will not only benefit your sales but can benefit all other aspects of your marketing plan. With emails, you can direct the viewer virtually anywhere. If your goal is more website traffic, then link your email to your homepage. If you want more Instagram followers or likes on Facebook, link to your social media and turn your email audience into your social audience too! If your company’s goal is to have a strong marketing plan in place, it is vital to include email marketing. Not to mention, it’s one of the few platforms utilized by all generations.
Thank you for reading to this point, you may now be excused to go check your emails.